Imagine a world with well-designed incentives. Incentives affect every aspect of human society. Improving their design can shape better outcomes in fields that are central to societal well-being. Led by Director Jana Gallus, the Center for Incentive Design is a research initiative that builds a community of interdisciplinary scholars, practitioners, and policy makers who are passionate about using incentives to better the world. We promote and engage in audacious attempts to improve outcomes at scale.